Ginsters brand owner Samworth Brothers has unveiled a new website in support of its fledgling retail food-to-go business Fresh Food for Now Company.
Fresh Food for Now is a replacement for Samworth Brothers’ Ginsters-branded van delivery service. It offers a wider range of products including the company’s other brands like Honest Crust, Soreen and West Cornwall Pasty Co. Partner brands such as Dairylea, Fridge Raiders, Cheestrings and Del Monte also feature.
Retailers will soon be able to order products directly from the website which – besides providing features, information and guidance to existing customers – will operate as a lead generation tool for new customers.
Alastair Johns, Head of Brand & Category at Food for Now, commented: “We have ambitious plans to increase our market share in the food-to-go sector and we believe our new website will play a vital role in making that possible.”
