Samworth Brothers – Food For Now has launched a new ‘made-in-house’ food-to-go selection.
Designed to help busy stores offer fresh options without significant operational costs or kitchen resources, the range is available now across convenience and foodservice.
The portfolio of fully prepped options includes a sandwich menu featuring Double Egg and Baby Spinach, Ultimate Chicken Salad and Chicken and Chorizo. A wrap and salad menu offers a Chicken and Bacon Caesar Wrap, Tuna Nicoise Salad Bowl and Chicken Tikka Salad Bowl, while a baguette menu presents four popular items: Chicken Mayo Salad, Chicken and Bacon, Gammon Ham and Cheddar, and Tuna Crunch.
This initial launch will be followed by an expanded menu from July 30: Cheddar Ploughman’s, Gammon Ham and Cheddar, and Prawn Marie Rose sandwiches, plus a Greek Style Chicken wrap. A ‘heat-to-eat’ range of croque, ciabattas, toasties, paninis, wraps, and breakfast rolls will also launch in September.
Each product is crafted to deliver a ‘coffee shop quality’ experience, using ingredients such as sun blushed tomato, chicken breast, Kalamata olives, and caramelised onion chutney.
Research indicates that 91% of shoppers choose a product from the chiller based on whether it looks freshly made. The range’s packaging features freshness cues through fully recyclable Kraft materials in a clean design, with a large window and hand-finished-style label. Retailers also have the option to personalise the front of the package with their own logo.
Convenience retailers can stock the new ‘made-in-house’ range and order supporting POS by contacting the Samworth Brothers – Food For Now sales team on 0116 236 1640 or via email at hello@foodfornow.co.uk.
