A nationwide search to identify unsung heroes working in the convenience channel has enabled Rustlers to donate over £8,000 to GroceryAid.
Over the last four weeks, the convenience community has been sharing stories of its hard-working heroes on Twitter, highlighting the commitment, passion, and dedication that the sector puts in seven days a week, 365 days of the year. For every post featuring the #RustlersRetailHero hashtag, the brand donated £10 to GroceryAid.
Rustlers received 267 stories of unsung heroes from across convenience, including store volunteers, managers, suppliers and wholesalers, resulting in £2,670 being raised for the industry charity.
In recognition of the many more colleagues whose stories weren’t shared, Rustlers brand owner Kepak tripled the amount raised to £8,010.
Ross Davison, Convenience Controller at Kepak, said: “We’ve been overwhelmed by the resilience, generosity and community spirit highlighted in the stories we’ve received throughout the campaign.”
GroceryAid boss Steve Barnes added: “It is fantastic to receive this support from Kepak. We were proud to be associated with an innovative campaign that recognised the vital role played by convenience retailers in society. The generous donation will enable us to support colleagues that need help right now as a result of Covid-19.”