Rustlers taps into peri peri trend

Rustlers Peri Peri Chicken Tenders Burger

Rustlers is expanding its award-winning Cook in Box range with the launch of the Peri Peri Chicken Tenders Burger.

The Peri Peri Chicken Tenders Burger is available now in cases of four with an RSP of £2.75.

It joins Rustlers’ existing Cook in Box range comprising the All Day Breakfast Sausage Muffin and the Supreme Cheese Melt Burger. Launched in April last year, the range is already worth £3.3m.

Elaine Rothballer, Head of Marketing Consumer Brands at Kepak, said that, despite chicken’s dominance in the food-to-go fixture, there was an opportunity for a product more aligned to quick service restaurants.

She added: “With Southern Fried Chicken tenders and a Peri Peri sauce, the new Rustlers Cook in Box product taps into on-trend flavour profiles made popular by restaurants and sought by younger shoppers seeking convenient food-to-go solutions.

“Thanks to the patented dual-purpose packaging of Cook in Box, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go, the product is not only convenient for consumers, but ideal for convenience retailers looking to offer a hot food-to-go option.”