Rustlers Noodle launch can drive chilled sales

The latest addition to the Rustlers range is providing an incremental sales opportunity for the Big Night In, says John Armstrong, Kepak Convenience Foods’ Marketing Director. He says: “We’re introducing a real meat, lads’ noodle pot to our market-leading brand that will provide a serious and credible alternative to ambient Pot Noodle. The chilled market, however, still needs to grow its share of the total microwaveable food market, providing profitable alternatives to lower value ambient products. Fast-growing Rustlers is the brand to lead the way.” Research undertaken by Kepak shows that 70% of Rustlers consumers also buy the market-leading ambient Pot Noodle, highlighting the potential for new Rustlers Noodle Pot Snacks. Rustlers Noodle Pot Snacks (rrp £1.99) are available in Chicken & Mushroom and Oriental Pork variants.

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