Rustlers has launched a campaign to highlight and reward the hard work that goes on behind the scenes in the convenience retail industry to deliver a great service to communities.
The Kepak brand is asking the industry to share stories of how colleagues from all parts of the industry go above and beyond, not just in the recent past but on an ongoing basis to deliver for their customers.
Retailers, wholesalers, suppliers, delivery drivers and other colleagues are invited to post stories on the @KepakTrade Twitter feed using the #RustlersRetailHero hashtag between 20 July to 14 August 2020.
For every story Rustlers receives using the campaign hashtag, it will donate £10 to GroceryAid.
Ross Davison, Convenience Controller at Kepak, said: “We know first-hand how challenging it is for the sector to consistently meet shoppers’ ever evolving needs through stocking the right ranges and delivering great service. Add the issues we’ve all had to face recently, and it’s been a particularly tough time. We want to shine a light on the hard work, passion, and dedication that the sector puts in seven days a week, 365 days of the year.
“The #RustlersRetailHero campaign will highlight some great examples of the work being done behind the scenes, across the industry by people working extraordinarily hard, going above and beyond to help serve their customers and their communities.”
GroceryAid CEO Steve Barnes said: “It’s great to receive this support from Rustlers. Backing like this means we can enhance our assistance for colleagues in need. A great example of this is our GroceryAid Covid-19 Fund designed to help colleagues who need support now and throughout the full impact of the pandemic.”