Following the launch of its new range of food-to-go equipment, Rustlers has unveiled Cook in Box, a new hot food-to-go format that lets shoppers heat a fully assembled burger without opening the pack, eliminating any messy preparation. The box also acts as a product carrier to enable easy consumption on the go.
“Together with our new range of food-to-go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts,” said Ross Davison, Convenience Controller at Kepak Consumer Foods.
Rustlers All Day Breakfast Sausage Muffin is available in the new format, served with cheese and brown sauce (RSP £2.50).
New to the Rustlers range, and available exclusively as ‘Cook in Box’, the Supreme Cheese Melt burger topped with Rustlers’ signature sauce (RSP £2.50) caters for lunchtime and evening shoppers.
“Following the recent launch of the food-to-go equipment solutions in the convenience channel, we are rolling out the innovative Cook in Box product to enable retailers to optimise their hot food offering in store,” added Ross.
“We are confident that the new Cook in Box range will create a significant new growth platform for us and our convenience customers.”
Retailers interested in Rustlers’ food-to-go solutions can book a consultation.