Rustlers has launched a national campaign to ensure the £109m chilled ready meals brand is front of mind when consumers are planning a Big Night In this autumn.
The two-phase campaign, which started earlier this month, runs until the end of November. It initially targets students at colleges and universities across the UK with awareness-building, on-campus activity including events, sampling and distribution of money-off coupons for their local onsite convenience stores.
Phase two launches on 16 October and is a national on-pack promotion giving shoppers the chance to win a bundle worth staying home for, complete with £100 gift cards, an air fryer, a hi-tech screen projector, snacks and more to complete the ultimate Big Night In experience. The on-pack promotion will be additionally supported by in-store merchandising and across online and out-of-home platforms.
The Big Night In promotion follows a recent brand refresh for Rustlers which has made the range more relevant to consumers, improving the clarity of messaging on-pack and driving clearer differentiation between Rustlers Burgers, Sandwiches and Subs.
The brand is urging retailers to use the broad consumer appeal of new-look Rustlers as an integral part of their Big Night In selection, offering complementary drinks, snacks and desserts as part of a basket-boosting meal deal.
Retailers looking to order free POS material should email foodtogo@kepak.com or visit the Kepak trade website.
