AG Barr’s Rubicon Raw energy brand is launching an on-pack promotion offering shoppers the chance to win a VIP experience at the Snowbombing Festival in Austria.
The promotion goes live mid-September and will feature on Raspberry & Blueberry, Orange & Mango and Apple & Guava variants. Raspberry & Blueberry and Orange & Mango will be available in both £1.19 price-marked and plain (RSP £1.25) packs, while Apple & Guava will be available as a price-marked pack only.
One winner will receive VIP tickets to the April 2026 event, including festival access, accommodation and ski passes. Hundreds of runner-up prizes are also up for grabs.
Retailers will be supported with a full PoS toolkit and shoppers can enter by scanning QR codes on promotional packs.
Rubicon Raw is currently backed by a £1.5m advertising campaign and is the UK’s fastest-growing energy brand. It is the fourth-biggest big can energy brand and the second-most-successful soft drinks innovation of the past four years. A third of its value comes from new shoppers and 60% of sales are incremental to the category.
