Rubicon Raw is set to roll out two cherry‑led flavours from mid March: Cherry Burst and Zero Added Sugar Cherry Raspberry.
Both will be available in cases of 12 x 500ml cans, price-marked at £1.
The launch targets flavour trends while broadening choice for shoppers seeking either full sugar or zero added sugar options.
The brand will be supported throughout 2026 by an enhanced, always‑on social campaign expected to reach 8.8m consumers, keeping continuous engagement with its core audience. This will be complemented by high‑footfall sampling to drive trial, encourage repeat purchase and create additional pull‑through in store.
A high‑impact POS suite will back the activity in retail to help retailers signpost the launch and maximise visibility.
