Rubicon has extended its Sparkling range with two new flavours: Tropical and Cherry Burst.
Both will be available from February in 500ml plain packs (RSP £1.75) and £1.29 PMPs, as well as 8×330ml (RSP £3.79) and 24×330ml multipacks (RSP £9.50), and 2L bottles (RSP £2.10).
The AG Barr brand will also launch a Tropical variant into its Still range in April, in 1L plain packs (RSP £2.10) and £1.59 PMPs. Taste tests for Rubicon Still Tropical found that 72% of world food shoppers said they would buy.
The new flavours come as Tropical is currently the No. 2 flavour in the juice drinks category and cherry‑flavoured soft drinks are growing 42% YoY.
Rubicon is also rolling out a brand redesign across its entire range that dials up its flavour and personality, while driving on‑shelf standout. Consumers who saw the new designs were 17% more likely to agree Rubicon is “worth paying more for” and 19% more likely to state their intent to purchase.
