Rowse Honey has launched its biggest ever marketing campaign with a £4m investment across digital, TV, social media and in-store activation.
The campaign is airing for four months on TV – the longest ever duration from Rowse Honey – and will cover the key honey sales period from autumn through to Pancake Day.
Inspired by the role bees play in pollination, the campaign aims to reinforce Rowse Honey in consumers’ minds as the natural choice at breakfast time and tells the story of Rowse Honey as ‘The Natural Wonder’. It also features some naked people running through a field.
Kirstie Jamieson, Rowse Honey Marketing Director, commented: “The campaign helps position Rowse Honey as a brand that supports nature and the world we live in, thanks to it being 100% natural. Essentially, Rowse Honey is one of the ‘good’ foods that consumers should be putting in their basket.”
The new campaign follows the launch of the brand’s ‘Bee a Beefarmer’ apprenticeship scheme, designed to train a new generation of commercial bee farmers. Rowse Honey aims to recruit 20 bee farming apprentices over the next three years to join 10 existing apprentices on a pilot scheme, which launched in 2013.
Rowse Honey’s core range includes:
- 340g squeezy with an rrp of £2.59
- 250g squeezy with an rrp of £1.99