Rowntree’s has launched two new lollies into freezers: Rowntree’s Fruit Explosion and Rowntree’s Fruit Pastilles Berries.
The new Rowntree’s Fruit Explosion multipack brings together two dual‑flavour sorbet lollies with soft fruit‑juice cores: Apple Sorbet & Sour Cherry Sorbet with Sour Cherry Sauce, and Mango & Passion Fruit Sorbet & Kiwi Sorbet with Kiwi Sauce. Packs of 6×42ml have an RSP of £2.50.
Also joining the range is Rowntree’s Fruit Pastilles Berries, a strawberry and blackcurrant fruit ice lolly, made with fruit juice and reminiscent of a tube of Fruit Pastilles. It comes in packs of 4×65ml with an RSP of £2.50.
The launches are supported by a wider marketing campaign built around the brand’s ‘Free the Fun’ platform.
Rowntree’s ice lollies continue to outperform the market, selling 69% more packs than the next‑biggest lolly brand.
