Rollover is marking the launch of the new Spider-Man movie with a competition giving shoppers the chance to win a family trip to Barcelona.
To enter, shoppers scan the QR code on co-branded Rollover Original Hotdog packaging or in-store POS. The QR code takes shoppers to Rollover’s Instagram page, where a link in the bio provides entry into the draw.
The six-week campaign runs from 6 July to 17 August 2026. As well as the top prize, which includes a private parkour experience, shoppers can win Spider-Man memorabilia in a series of weekly giveaways.
The competition is supported by a dedicated social media campaign and digital out-of-home advertising across the UK.
Rollover Original Hotdogs with co-branded packaging will be available at an RSP from £3.
The activity marks the release of Sony Pictures’ Spider-Man: Brand New Day, which arrives exclusively in cinemas on 29 July.
