Rollover has expanded its Hot Food-to-Go range with the launch of a Chicken Tenders Snack Box.
The new product features chicken breast tenders coated in seasoned breadcrumbs and served with a sweet and spicy hot honey dip. Available now across convenience, retail and forecourt channels, the snack box has an RSP from £3.50.
The launch aims to tap into demand for protein-rich snacks and the growing popularity of sweet and spicy flavour combinations. Rollover said the new product combines the hot honey and high-protein trends while offering retailers a new option within the Hot Food-to-Go category.
Rollover has also developed a range of POS materials to support the launch, including posters, shelf barkers and bollard covers.
Tony Owen, General Manager at Rollover, said: “We know consumers – especially Gen Z and millennials – are increasingly looking for convenient, high-protein snacks that fit around their busy lifestyles without compromising on taste. That’s exactly why we created the new Chicken Tenders Snack Box.
With hot honey continuing to grow in popularity, it felt like the perfect opportunity to bring something fresh and exciting to the category. By pairing it with our crispy chicken tenders, we’re giving retailers a new product that’s designed to drive trial, refresh their food-to-go offering and boost sales.”
