Rockstar Freeze gets tropical twist

Rockstar Freeze Pineapple & Coconut

AG Barr is introducing a new Pineapple & Coconut variant to the Rockstar Freeze range.

New Rockstar Freeze Pineapple & Coconut (rrp £1.19) will be available from 16th June in a 500ml Big Can format in plain and 99p pricemarked packs, shipping in outers of 12.

“Energy is a hugely important category for retailers with more than one in three ‘Drink Now’ soft drinks purchased being an energy drink,” explained Adrian Troy, Head of Marketing for AG Barr.

“Big Can flavoured energy continues to drive the category and within this Rockstar flavours are the star performers, growing by 27% in the last two years.”

The range was launched in August 2015 and its cooling sensation has proved popular with consumers, selling nearly four million cans within the first six months. Rockstar Freeze Frozen Watermelon is already the 5th bestselling energy flavour in the UK.