Rockstar expands Xdurance range

Energy drinks brand Rockstar is extending its range further with the launch of Xdurance Electric Fruits.

The brand, distributed by AG Barr, is hoping to build on the success of Rockstar Xdurance Blue, which has seen sales of over £40m since launch in 2011.

“Rockstar Xdurance, which is designed to prepare consumers for extreme mental and physical performance, really strikes a chord with shoppers,” said Adrian Troy, Head of Marketing for AG Barr.  “Rockstar Xdurance is the fastest selling big can energy flavour*2 and we are now building on this success with another variant. Rockstar Xdurance Electric Fruits will be popular with shoppers, so we recommend that retailers stock up to make the most of this incremental sales opportunity.”

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