Carlsberg Britvic has launched new Rockstar Energy Blood Orange Zero Sugar – a limited-edition flavour in a 330ml £1 price-marked slim can.
The new format and flavour are designed to broaden appeal and bring new shoppers into the category, by targeting non-traditional energy drinkers with a more accessible alternative to the brand’s usual 500ml big cans.
Blood Orange initially launches exclusively in convenience stores and taps into a popular summer flavour with its refreshing citrus taste, and a key stimulant flavour already, with citrus worth more than £45m.
The new variant joins other flavours such as Strawberry & Lime, Blueberry, and Peach in the new 330ml line-up, supported with a national marketing campaign in the summer.
Retailers can sign up to Carlsberg Britvic’s At Your Convenience platform to be the first to know about a free trial and to claim a POS kit.
