Robinsons chalks up 83rd Wimbledon

Robinsons Squash'd

Robinsons is back at Wimbledon as the official soft drink sponsor for the 83rd consecutive year.

This time around, the brand is backing the tournament with a £1m marketing campaign, including limited-edition merchandise and packs, sampling activity, social media support and a pop-up café.

Britvic has also introduced new Robinsons personalised, reusable drinks bottles. Visitors to SW19 will be able to purchase a personalised bottle for £7, or £5 if they return an empty bottle of Refresh’d for recycling.

The brand is offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with its brand-new Fruit Creations range.

Robinsons Squash’d packs have also been given a makeover with a limited-edition Wimbledon pack design, which is available now.

Kevin McNair, Britvic’s GB Marketing Director, commented: “All customers should ensure they’re fully stocked with Robinsons to capitalise on the nationwide exposure and meet the nation’s demand for hydration.”