Rizla revs up for new pack designs

Rizla-sponsored motorcyclist

Imperial Tobacco’s Rizla range of rolling papers is now available in new product and outer packaging.

As well as a more modern aesthetic, each pack now features a “tuck-in” closing mechanism designed to reduce wastage, plus a “soft touch” finish designed to make the packaging more tactile.

Imperial Tobacco Brand Manager Jamie Burns-Smith commented: “These fresh Rizla pack designs demonstrate that we are constantly listening to our consumers, and tweaking our offering to remain one step ahead of the competition.

“To celebrate, new Rizla imagery is appearing on the livery of the Yamaha Official WorldSBK Team. In the most recent championship race the Dutch rider Michael van der Mark (pictured) triumphed at Donington Park, proving the brand ‘never settles’ for second place!”

The new pack designs are supported by a range of updated point-of-sale materials. Traders should speak to their designated Imperial representative to find out more.

Rizla Medium Thin Green and Medium Thin Red are available in packs of 100 (Regular) and 50 (King Size) at RSPs of 27p and 67p respectively. Slim Blue’s RSPs are 29p (Regular) and 77p (King Size) respectively. Super Thin Silver’s RSPs are 39p (Regular) and 82p (King Size) respectively. Rizla Liquorice is only available in Regular size, with a pack of 100 available at an RSP of 39p.

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