Hamilton has a lot going for it: the Mausoleum holds the record for the longest echo within any man-made structure in the world; it’s where Under The Counter’s beloved Hamilton Academicals come from; and it even has a smash-hit musical named after it.
More importantly, it’s where Pietro Equi churned up in 1915 from Tuscany to found the legendary ice cream business that still bears his name.
In the days before Accies moved to Cumbernauld, UTC lost count of the times he consoled himself in Equi’s Café with two scoops of raspberry ripple after yet another Douglas Park drubbing.
Much like the Auld Boy’s waistline, Equi’s has expanded considerably over the last century and now graces freezers nationwide. In fact, it has just launched four flavours in 67 Tesco stores across Scotland.
To mark this momentous listing, Equi’s owner David Equi rocked up outside a Tesco branch with his daughter Alex for a quick PR stunt.
Now, UTC is a great believer in suffering for his art – Mrs UTC made him sit through the whole of the Hamilton musical – but he was aghast when he saw the resulting picture.
The Auld Boy dislikes his children as much as the next man, but even he couldn’t believe David Equi managed to convince his daughter to fold herself into a shopping trolley then consent to be covered with tubs of ice cream.
UTC hates the cold, you see. Cover him with ice cream and his raspberry ripples would be like rivets.
