In-store bakery specialist, Rich’s, has unveiled a new range of thaw and serve ready-to-eat in-store bakery sweet treats.
The line-up of best-selling category treats consists of milk chocolate, triple chocolate, white chocolate, and oat & raisin cookies; cinnamon buns; and milk chocolate and blueberry muffins. Delivered frozen in retail packaging, the range simply needs to be defrosted for two hours, date coded and sold instore. Once defrosted, all products have a five-day shelf life.
Dez Paterson, Commercial Director at Rich’s, said: “The sweet in-store bakery market is evolving – it’s no longer just for stores with baking facilities. Rich’s has developed a convenient and indulgent solution that enables convenience stores without in-store bakeries to offer high-quality bakery products. Our bespoke research shows that customers have many shopping missions in convenience stores – whether it’s a treat on the go, a pick-me-up between meals, or something to share at home. We’re helping retailers stay relevant with products that deliver on quality, convenience, and indulgence.”
