Suntory Beverage & Food GB&I is launching Ribena Summer Fruits, a new light and refreshing flavour designed to drive growth in both squash and ready‑to‑drink.
The rollout begins on 3 March across grocery, convenience and wholesale, with three family‑friendly formats: an 850ml squash, a 500ml RTD bottle and a 250ml carton.
The new variant offers a no added sugar option and provides 100% of the recommended daily intake of vitamin C in every serving.
Support includes wider media investment with TV activity from 6 April and an estimated reach of 85m people, covering 75.4% of all families in the UK.
The launch builds on Ribena’s refreshed look, introduced in March 2025 to modernise the brand’s distinctive assets, and continued investment through last summer’s ‘No Taste Like Home’ campaign.
Retailers can access POS launch materials via SBF GB&I field reps.
