Ribena has launched a new Raspberry & Rhubarb squash flavour into the wholesale channel.
New Ribena Raspberry & Rhubarb squash is available now in cases of 6 x 600ml bottles, price-marked at £1.50.
Ribena Blackcurrant is also now available in 600ml £1.50 PMPs – a lower price than before for the variant.
The launch comes at a time when squash sales in the independent and symbol channel are nearly double what they were this time last year.
Charlotte Flook, Head of Brand for Ribena at Lucozade Ribena Suntory, said: “Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home. We wanted to give convenience retailers the opportunity to attract and retain even more shoppers with a brand-new great-tasting flavour and Ribena Raspberry & Rhubarb is set to do just that.”
For more information, retailers should call Lucozade Ribena Suntory on 08702 408601 or visit www.lrsuntory.com.