Republic Technologies UK has become an official partner of the PDC’s Premier League Darts for the 2026 season, fronting the tie‑up with its bestselling OCB and Swan brands.
The televised tournament runs weekly from 5 February to 28 May, reaching a broad audience and offering strong visibility to drive awareness and sales for OCB and Swan.
Activation will span all 17 host venues, aligning the brands with the world’s top players through video branding, customer ticketing, signed merch giveaways, player content and standout in‑venue activity at select locations.
Retailers are encouraged to watch the OCB and Swan Instagram channels, as well as Republic’s LinkedIn page, for activation details and consumer promotions.
Gavin Anderson, Sales and Marketing Director at Republic Technologies, said: “This partnership represents a major opportunity for retailers stocking OCB and Swan. There’s a growing consumer appetite for darts right now, and we’re excited to harness that surge in popularity to drive brand exposure and market growth. This collaboration positions us perfectly to engage new audiences and maximise commercial impact, with thousands of eyes on our brands each week.”
