Quorn is back on TV in April with ‘Step in the Right Direction’, a campaign highlighting how the brand is helping people make sustainable food choices as part of the fight against climate change.
The new advert focuses on Quorn Wonder Grains and highlights “just how easy it is for people to prepare a meal that is healthier for them and the planet”.
With the new advert, Quorn is continuing to ask people to consider their food choices in the fight against climate change, as ‘Farm to Shop’ carbon footprint data starts to appear on packs from June. In January, the brand published on its website Carbon Trust certified carbon footprint data for over 60% of its top selling products.
The aim is to help people understand the environmental impact of the foods they buy, and comes as awareness about the environmental consequences of people’s dietary choices is at its highest ever level, with more than half of all UK consumers now reducing their meat consumption.
Phil Watson, Commercial Director at Quorn Foods, commented: “As a £200 million brand, bringing new shoppers into the category all the time, Quorn can help retailers meet the needs of the 64% of consumers who want to reduce their carbon footprint to protect the planet for future generations, with our great tasting range that delivers both health and sustainability benefits.”