Purdey’s has launched a bold new identity across its natural energy drink range, including refreshed packaging and new flavours.
The updated line-up includes Berry & Dragon Fruit, Orange & Mango, and a reformulated Apple & Grape. Each variant contains 34–35% fruit juice, natural caffeine, B vitamins, botanicals and guarana. The drinks deliver at least 60mg of natural caffeine per can.
The reformulated Apple & Grape blends crisp apple and grape juices. Berry & Dragon Fruit combines blackberry and dragon fruit, while Orange & Mango offers a citrus and tropical mix.
The brand refresh aims to capitalise on the growth of natural energy drinks, which are expected to reach £156m by 2027. The new packaging features a sleek design with clearer flavour callouts to aid shopper navigation.
Purdey’s is available in 330ml sleek cans (RSP £1.95), 4 x 250ml slim can multipacks (RSP £4.75), and 12 x 330ml sleek can online packs (RSP £18.49 via Amazon, Ocado and TikTok Shop).
The launch is supported by in-store activations, point of sale materials, sampling, PR and influencer partnerships.
