Pringles has partnered with Xbox and Bethesda Softworks on a new Fallout 76‑themed campaign, launching a limited‑edition mystery flavour designed to spark debate among gamers and snack fans.
The promotion invites consumers to scan the QR code on promotional tubes and submit their flavour guess via Pringles’ Poptopia platform for the chance to win a five‑night trip for two to California, including flights, transfers and 4‑star accommodation.
Alongside the flavour‑guessing challenge, the campaign also unlocks exclusive Fallout 76 in‑game rewards. Specially marked Pringles tubes – covering both the mystery flavour and revamped core variants such as Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ – feature Xbox‑themed artwork tied to Fallout 76, World of Warcraft: Midnight, Sea of Thieves and The Outer Worlds 2. Fans receive a unique code and can choose which game they want to redeem a reward for.
Fallout 76 players can also claim the Mr. Vault Boy Mascot outfit and head skin through codes found on Pringles tubes.
The launch marks the brand’s third mystery flavour in the UK, following the January 2025 debut revealed as Spicy Pickle and the later Santa’s Secret Flavour, which turned out to be Truffle.
