Pringles has launched a new football campaign starring Scotland midfielder John McGinn and England goalkeeper Jordan Pickford.
Running under the banner ‘Even Rivals Pass The Pringles’, the activity plays on the idea that while football loyalties can divide households, friendship groups and nations, fans will still share snacks during matches.
The campaign runs across social-first channels and in-store activation. It follows recent football-led activity from the brand, including a collaboration with Cole Palmer for Pringles Hot, as it seeks to build a more consistent presence in the sport.
