Pringles and Burger King have teamed up to launch two new limited-edition flavours in the UK.
New non-HFSS Pringles x Burger King Bacon Double Cheese XL Flavour and Pringles x Burger King Chicken Royale Flavour will be available from April until the end of September.
Pringles x Burger King Chicken Royale Flavour promises the taste of “a burst of juicy fried chicken, layered with fresh mayo and lettuce, a touch of salt and vinegar, and finished with the subtly sweet flavour of Burger King’s iconic buns”.
Meanwhile, Pringles x Burger King Bacon Double Cheese XL Flavour “puts juicy flame-grilled beef at the forefront, with subtle hints of bacon, followed by delicious notes of creamy melted cheese and a touch of sweetness inspired by the bun”.
Designed with the convenience channel in mind, the range launches with a £2 PMP available through Booker, Bestway and leading buying groups, as well as One Stop, Spar and Nisa. Plain packs will also be available, rolling out across all major supermarkets.
Shoppers can also use their empty tubes to redeem a buy-one-get-one-free offer in Burger King restaurants. On-pack QR codes lead to a unique voucher code that lets anyone buying a Chicken Royale or Bacon Double Cheese XL get a second for free.
Evie Pickering, Assistant Brand Activation Manager at Pringles, said: “For retailers, it’s a partnership with real pulling power. Burger King brings instant recognition and a broad, loyal fanbase which creates immediate cut-through at shelf. And when you layer in engaging in-store support and a compelling on-pack promotion, it gives shoppers yet another reason to add to basket.
“We’re confident this collaboration, available right through the summer, will help our retail customers win big and score more sales than ever before.”
