Pringles and Cheez‑It have joined forces with Bestway, Booker and participating buying groups to launch a cricket-themed competition offering retailers the chance to win a VIP matchday experience.
There are 10 pairs of tickets available: five pairs for England international fixtures and five pairs for Vitality Blast T20 games at Emirates Old Trafford. Winners will receive VIP access to The Century Lounge, which includes a meet and greet with a cricket legend for international fixtures, complimentary food and drink, designated seating or elevated balcony views and a live DJ.
Retailers can enter by purchasing two cases of qualifying price‑marked packs – one case of Cheez‑It 65g PMP and one case of Pringles 70g PMP – from participating wholesalers. Each two‑case purchase counts as one entry.
Entries can be submitted by scanning the QR code on cases or visiting the online entry page. The prize draw is open now and closes on 31 March 2026. Terms and conditions apply.
As the cricket season approaches, the brands are aiming to capitalise on the link between sport and snacking. Both Pringles and Cheez‑It single packs are positioned as suitable for lunch on the go, quick snacking occasions or consuming while watching a match. Their PMP formats are highlighted as proven impulse drivers offering clear value at the fixture.
Evie Pickering, Assistant Brand Activation Manager at Pringles, said: “This promotion is all about rewarding retailers and helping them score big. By stocking both Cheez‑It and Pringles, they can grow their snack sales while also being in with the chance to win a truly memorable VIP cricket experience. Don’t miss out, stock up and bat for success!”
