Président has launched a new advertising campaign for its Président Spray Cream, the UK’s number one skooshy cream brand.
Building on the first phase, which launched in July with four videos showcasing summer usage occasions, the new activity spotlights indulgent autumn moments. Running nationally across digital and social media for three weeks, it will reach over half of the UK’s cream-loving foodies.
The campaign forms part of Lactalis UK & Ireland brand’s ongoing ‘Time for the Good Life’ platform.
Président Spray Cream is the fastest-growing player in the category, with +40% year-on-year value growth.
