Birrificio Angelo Poretti is giving shoppers the chance to win trips to the Italian Lakes with a new on-pack promotion designed to drive engagement and sales.
The campaign offers weekly prizes, with 10 Grand Tours of Lakes Maggiore, Como and Garda up for grabs. Winners will receive five-star accommodation, Italian dining experiences and curated activities, including a private boat tour on Lake Maggiore, a luxury cooking class on Lake Como and an art, food and wine experience on Lake Garda.
Alongside the headline prizes, shoppers can also win one of 500 instant rewards in the form of £150 Virgin Experience Days gift cards. To enter, shoppers must purchase a promotional pack, scan the QR code or visit the campaign website to complete an entry form.
The promotion comes as world beer accounts for 34.3% of the total UK beer market, driven by demand for internationally inspired lagers. The brand aims to build on this momentum through the activity, which is running across multiple SKUs including single cans, bottles and multipacks.
Available in the off-trade now until 19 July 2026, the promotion is supported in-store by POS materials and forms part of the brand’s ‘Welcome to the Lake’ campaign. A multi-million campaign spanning TV, out of home and paid social will run alongside it, targeting key social occasions such as match days and bank holidays.
