Birrificio Angelo Poretti will return to UK TV this winter with its Welcome to the Lake campaign, a surreal creative featuring the brand’s signature foxes.
The campaign, which is timed for the festive period to encourage trial and increase off‑trade sales, is rolling out across TV, digital, billboards and social media.
The brand reports strong momentum in the UK, with +78% volume growth and +57.4% value growth in recent periods.
Dharmesh Rana, Brand Director – Premium Brands, Carlsberg Britvic, said: “The introduction of our gift with purchase offer marks an exciting phase for us, giving retailers the tools they need to encourage consumers to try Poretti and grow sales. We’re delighted by how successful Poretti has been and this marketing support helps us to continue momentum as one of the fastest growing off-trade world lager and looks to build on the brand’s strong potential for growth.”
Visit the Birrificio Angelo Poretti website for more information about the brand and how to stock.
