Philip Morris Limited (PML) has unveiled Levia, a new range of zero tobacco flavoured nicotine sticks developed exclusively for the IQOS Iluma platform.
Levia expands PML’s smoke-free portfolio and is aimed at adult nicotine users seeking a flavour-led alternative without tobacco. The range has been developed to appeal to flavour-seeking users looking for variety and differentiation beyond traditional heat-not-burn products.
The nicotine sticks feature a flavour-to-flavour capsule format designed to enhance flavour during use, reflecting growing interest in alternative nicotine categories driven by sensory experience and product variety.
The initial Levia range comprises four variants: Deep Mint, alongside capsule-based options Strawberry with Watermelon Pearl, Citrus with Peppermint Pearl and Blueberry with Strawberry Pearl. The range is priced at an RSP of £5.
Levia forms part of PML’s wider smoke-free offer in the UK, which also includes Zyn nicotine pouches and Veev One within PMI’s e-vapor portfolio.
