Morgenrot goes Dutch with non-alcoholic launch

Playground IPA

Timed to coincide with ‘Dry January’, importer Morgenrot has launched the non-alcoholic Playground IPA (ABV less than 0.5%) from Dutch craft brewer vandeStreek Brouwerij.

Brewed using five types of American hops including Mosaic, Citra and Cascade varieties, the new launch taps into the demand for the IPA beer style and is available immediately in 33cl bottles in cases of 24.

Morgenrot’s Commercial Director John Critchley commented: “The Netherlands has been developing a fantastic reputation in the craft beer world and the vandeStreek Brouwerij has been at the heart of this. Their Playground IPA is an incredible low alcohol beer – capturing the essence of a classic IPA without sacrificing the flavour. It tastes great, looks great and I believe will be a big hit with discerning UK craft ale drinkers, whether they want alcohol or not.”

Roland Van De Streek, co-founder of the vandeStreek Brouwerij, added: “We’re thrilled to launch our Non-Alcoholic Playground IPA into the UK through Morgenrot and can’t wait to get things cracking in ‘Dry January’. With consumers around the world enjoying the hop-forward IPA style, we are confident our Playground IPA can stand alongside and compete with the best low/no alcohol beers in the category.”