Imperial Tobacco is rolling out Player’s Crushball, will be launch nationwide from 1st June.
Available in King Size 18s with an rrp of £5.99, Player’s Crushball is a Smooth variant with a capsule in the filter tip that, when activated, releases a burst of flavour.
Imperial Tobacco says the addition of Crushball to the brand portfolio follows a successful trial in certain key account stores across the UK.
Brand Portfolio Chassis Manager Madeleine Pearce commented: “Crushball has taken the cigarette market by storm, and now boasts a share of around 8%. Smokers enjoy being able to instantly transform their smoking experience, so we’re delighted to welcome Player’s Crushball to our fold.
“As the cheapest Crushball on the market, Player’s is set to continue its recent excellent progress in the growing Sub-Economy price sector.”
Crushball King Size 18s is available in both standard and pricemarked packs (while stocks last).
