Philadelphia returns to screens today (January 8) with a new TV campaign.
The new ad is part of a series during 2018 which aims to inspire people to take the time to savour more moments in life and create meals and moments with Philadelphia.
The 20-second ad opens with a user generated clip of a real moment that captures natural emotion. It concludes with a Philadelphia meal, showing “the uplifting meal time moments that can be created and savoured in everyday life”.
Philadelphia’s previous campaign focused on inspiring recipes, including a partnership with TV cook Lorraine Pascale, who shared a range of easy-to-make weekday dinner recipes. Activity in 2018 will be a progression of this theme and the new £5.3m campaign will feature recipes for the lunch and dinner occasion, spanning across TV, press, digital and in-store.
David Cameron, Brand Manager for Philadelphia, said: “Our everyday lives are getting busier and therefore, we can rush through life, missing small but special moments which we may regret later in life. The new creative will connect with consumers using uplifting user-generated content and then through our product, showing that Philadelphia’s unique taste can help them appreciate the joy of everyday moments.
“We believe that this will unlock further sales, both in the main shop and top-up shop, so retailers should stock up now to make the most of the opportunity.”
