Cream cheese brand Philadelphia has launched a new on-pack promotion, giving consumers the chance to win brunch for two in New York.
The trip to the Big Apple is valued at £1,000 and 10 luxury brunch-themed hampers worth £275 are also up for grabs.
The promotion runs across the brand’s Original, Light, Sweet Chilli, Garlic & Herbs and Chives variants, with all packs in the Philadelphia range eligible for competition entry. Once consumers have bought a pack, they need scan the on-pack QR code or visit philadelphia-brunch.com from 7 July onwards and add in details from their purchase to enter the draw. Each entry will receive a downloadable Philadelphia recipe book for extra brunch inspiration.
The competition is supported by in-store visuals, out-of-home advertising and social media activity.
Philadelphia has also partnered with New York Bakery to celebrate the classic combination of cream cheese and bagels and their association with brunch.
To inspire consumers in store, the brands are launching ‘The Philly Deli’ POS materials showcasing different combinations like Philadelphia Original and New York Bakery Original Bagels or Philadelphia Garlic & Herbs and New York Bakery Sesame Bagels.
