PG tips is expanding its Green and Fruit & Herbal ranges with seven new flavours, available from 7th March.
PG tips has grown its Fruit, Herbal and Green tea sales by over 64% in the past 12 months and, with its latest launch, the brand aims to build on this success by tapping into the increased consumer demand for new and experimental flavours at an accessible price point.
The new Green tea flavours include Green Tea Strawberry Cupcake, Green Tea Lemon Pie, and Green Tea Orange, while the new Fruit and Herbal flavours comprise of Apple & Cinnamon, Honey & Lemon Balm, Pear & Caramel and Cool Citrus.
The launch follows the introduction of a new Speciality Teas range for PG tips in August, comprising of Earl Grey, English Breakfast and Assam.
Each new PG tips flavours have an rrp of £1.39, with four products per case.
