PG tips, the tea brand from Unilever, is revamping its entire range with a new pack design – the biggest milestone from the brand since it introduced its pyramid teabags in 1996.
PG tips says the packaging has been overhauled to make the brand easier to shop instore, reaffirm its authority within the category, and drive sales uplift amongst new and existing shoppers. Each pack will continue to carry the red, green and white colours synonymous with the brand, but with a new contemporary logo designed to create greater standout on shelf.
Kate Hearn, Senior Brand Manager for PG tips at Unilever UK, commented: “We’ve listened to our consumers and redesigned our packaging to make the brand more relevant to shoppers, especially the younger consumer. We also believe that the clear, fresh new look, with a bigger and bolder PG tips logo, will make it easier for shoppers to find their favourite tea brand.”
The rrp of the PG tips range will remain the same, as well as the formats and case sizes.