A new environmental initiative by P&G will see 230 million bottles of bestselling brands, including Ariel, Dash and Lenor, made from recycled packaging.
Produced from Post Consumer Recyclate (PCR), if laid end-to-end, the bottles would be the equivalent distance from the North Pole to the South Pole
The new PCR bottles are expected to be on sale in early 2016. The move will increase the company’s recycled material per year by 3.7 kilo tons.
P&G aims to make all of its packaging from recycled materials which will involve conserving natural resources which would have been used in the production of new plastic.
Gianni Ciserani, Group President of Global Fabric and Home Care, said: “I’d like to continue this momentum in the future by partnering with organisations that can provide recycled materials globally. This will allow us to increase the amount of recycled plastic in more brands and geographies. When it comes to recycling, everybody has a part to play. Join us on this journey to eliminate packaging waste everywhere.”
The move comes after P&G’s pledge to end the use of phosphates in its detergents last year.