Petits Filous extends Mess Free range

Petits Filous Mess Free four-pack

Petits Filous has added a No Added Sugar variant into its Mess Free range.

Made with naturally sourced ingredients, the new No Added Sugar range (4 x 100g, RSP £2) comes in two fruity flavours – Raspberry & Apple and Banana & Apricot. The new SKUs contain just 4.3g and 4.6g of naturally occurring sugar respectively. They’re also a source of calcium and are fortified with vitamin D.

The launch is supported by a six-figure marketing campaign.

Petits Filous is also introducing the original Mess Free in a single format (100g, RSP 65p) to target the on-the-go market.

The Mess Free range comes with a sports cap to minimise the risk of spillages.

STG July 2021