Perfetti Van Melle to provide sweet rewards for retailers

Ferhan Ashiq

Perfetti Van Melle (PVM), the manufacturer and distributor of confectionery, is urging convenience stores to sign up for its new Loyalty Reward Scheme, which includes a £100,000 giveaway.

PVM has worked closely with retailers to launch a tailor-made £2m programme that features a range of stocking and merchandising initiatives to help them boost profits and reap other rewards.

Retailers are encouraged to display PVM’s best sellers on dedicated merchandising racks, for which they will be instantly rewarded through a points-based membership scheme – and the more points they collect, the better their rewards will be. Among the offers are free stock, display solutions, category advice from PVM’s field sales force, and the chance to be entered into a draw for gift vouchers worth up to £1,000.

To gain extra points, retailers will need to stock additional lines, feature POS signposting or add displays.

Nicola Hornsey, Senior Sales Manager at PVM, said: “We strive to be the world’s most innovative confectionery company, creating imaginative products and engaging brands. We’re bringing these products to life through stand out display fixtures, which help to attract new customers to the category and boost profits. We are excited to be working closely with retailers to offer their customers a genuinely indulgent experience that will satisfy their desires for a sweet treat.”

“Our new Loyalty Reward Scheme is not just a great chance for retailers to win some fantastic prizes, it also gives them the opportunity to reinvigorate their confectionery offering, add some real shopper favourites to their lines and boost their profits.”

Antony, Dee’s Stores Premier Express Manager and winner of a Buy A Gift Voucher, said: “Sales have improved significantly since the stand was implemented and 90% of purchases are two-for-£1. PVM have visited my store several times and are keen to support.”

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