Wembley Stadium has announced a new multi-year partnership with PepsiCo, making the food and drink giant its Official Carbonated Soft Drinks & Crisps Partner until 2030.
The deal will see a range of PepsiCo beverages and crisps — including sugar-free options — supplied throughout England’s national stadium.
The partnership is designed to support Wembley’s goal of delivering meaningful and memorable experiences to fans, with a shared focus on zero sugar and sustainability.
This marks PepsiCo’s first partnership with a UK national stadium, showcasing brands such as Walkers, Doritos, Cheetos and Pepsi MAX.
The agreement also includes products from the Carlsberg Britvic portfolio, with Tango, 7UP and London Essence mixers joining the line-up. Carlsberg Britvic is PepsiCo’s official bottling and distribution partner in the UK. While Wembley’s beer contract remains with a separate supplier, Carlsberg Britvic hopes to expand its presence in the future.
