PepsiCo is launching a new van sales operation to deliver Walkers products direct to independent retailers.
The move follows the collapse of P&H, and the loss of its direct-to-store service.
An as yet unnamed third party has been approached to provide warehousing and depot services for the new fleet of Walkers-branded vans.
The company is also recruiting experienced van sales representatives.
Huseyin Tulpar, Vice President, Impulse Sales at PepsiCo UK, said: “The wholesale market is experiencing a significant amount of change and our focus is to ensure that our customers’ needs are being met in the absence of the important direct-to-store service previously provided by P&H.
“By establishing our own van sales delivery operation, we can quickly replace that service and ensure our retail customers are getting the direct-to-store service and the continuity of supply they require. It is part of our long-standing commitment to the Impulse market and to supporting local retailers.”