Pepsi has launched the Pepsi Stage Pass, giving music fans the chance to win free access to live music events at venues and festivals including Wembley Stadium and Reading Festival.
Winners will be able to create a personalised wish list of live music experiences over the course of a year, covering both major headline acts and emerging artists.
Shoppers can enter by scanning a QR code on participating Pepsi bottles and cans, or on POS materials in hospitality venues serving Pepsi. Entrants are directed to the campaign website to register and enter the prize draw.
In addition to the main prize, Pepsi is giving away 1,000 instant-win prizes online, including festival and gig tickets, bucket hats and speakers.
To support the campaign, Pepsi has partnered with A Jewellers to create a limited-edition version of a traditional festival wristband. Crafted in silver and featuring a Pepsi-branded plaque, only 10 pieces are available. Winners will receive access to selected live music experiences. Consumers can follow @PepsiUK on social media for details on how to apply.
