Pepsi Max has given its Cherry, Raspberry and Ginger flavours a packaging redesign in a bid to drive purchase intent and sales among younger consumers.
The new packs are on TV this month (March) to drive awareness. The rebrand is also supported digitally and with in-store activity. The Pepsi recycling message is also included on the caps of Pepsi Max Raspberry, and on the back of packs for the remaining flavours, to ensure sustainability is at the front of shoppers’ minds.
The new look sits at the heart of a convenience-only promotion, with 330ml cans at 2 for £1 and 500ml bottles at 2 for £1.70.
Pepsi Max Raspberry was the number one soft drinks launch in 2019; Cherry is the number one flavoured cola in the category.