Pepsi Max has unveiled a new campaign fronted by social media creators as it looks to boost awareness of its Cherry, Lime and Mango flavours.
The ‘Bring Out The Flavour’ campaign is the brand’s first to be developed in collaboration with its content collective, the Pepsi Pioneers. It features creators Emma Johnson, Formz and Luke Vernon, who helped shape the campaign’s strategy and appear in its digital and TV ads.
A 20-second advert is running across TV and digital platforms, supported by social content and out-of-home placements across the UK.
The campaign is part of Pepsi Max’s wider ‘Thirsty For More’ platform and is soundtracked by Charli XCX’s ‘I Don’t Care’.
