Pepsi Max is back on TV screens ahead of the festive season, in a bid to drive trial of its core and flavoured products.
The TV ad encourages shoppers to ‘try a new tradition this Christmas’, following increased sales in December last year when the ad aired for the first time. Back as a new version with increased branding, it highlights the Pepsi Max Cherry flavour in the end frame, as well as latest range addition, Pepsi Max Ginger.
Airing until end of December, the ad is supported by in-store and outdoor activation, sampling, digital activity and PR.
Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “Pepsi Max is ideally placed to help convenience retailers drive soft drinks sales, as a no-sugar option that still tastes great.”
The Cherry and Ginger variants have added £74.2m to the brand since launching.
“The flavours are a great addition to in-store chillers as they help offer shoppers choice,” added Farnsworth, “plus our take home formats are perfect for festive get-togethers and for shoppers on a top up shop mission.”
